https://simonesalvo.com Simone Salvo Fri, 24 Mar 2023 11:34:36 +0000 https://simonesalvo.com en https://simonesalvo.com/Found-1 Fri, 24 Mar 2023 11:34:36 +0000 Simone Salvo https://simonesalvo.com/Found-1 <img width="557" height="556" width_o="557" height_o="556" data-src="https://freight.cargo.site/t/original/i/7c958f049585aea9937667bba9a47605cd2056cbb27ada571a629e00623b8f64/SS-logo1.png" data-mid="172923469" border="0" src="https://freight.cargo.site/w/557/i/7c958f049585aea9937667bba9a47605cd2056cbb27ada571a629e00623b8f64/SS-logo1.png" /> https://simonesalvo.com/Third-Act Tue, 23 Aug 2022 16:10:50 +0000 Simone Salvo https://simonesalvo.com/Third-Act 2023 Third ActCreative direction, brand voice, and digital strategy for Bill McKibben’s newest project, Third Act, a national climate justice movement led by Americans over 60. <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/3bc8ea358817844e1262a8d889cd11a09846ea533ac7639e367a4a2f88425296/ThirdAct-brookeanderson-191.jpg" data-mid="172899351" border="0" src="https://freight.cargo.site/w/1000/i/3bc8ea358817844e1262a8d889cd11a09846ea533ac7639e367a4a2f88425296/ThirdAct-brookeanderson-191.jpg" /> Role Creative director Art directorDesign program manager Visual designer Communications strategistI’m wearing many hats for this project, from high level direction to hands-on implementation.&nbsp; I’m also directing a junior designer, a communications associate, two campaign strategists, and a developer at Third Act, as well as commissioning external artists, photographers, and videographers. Challenge Developing a brand identity while simultaneously promoting a large, public-facing iniative.&nbsp; Third Act is one year old. At the outset, it had a beautiful logo and visual identity designed by Collins. But with next to no internal design capacity, it was largely abandoned. I came aboard in December to steer the ship back towards the original design intent by expanding the brand guidelines, codifying a brand voice, developing plug-and-play templates for web and social, and creating a cohesive communications strategy for the central organization to reach prospetive members and supporters. Oh, and to design and implement campaign materials for an imminent national Day of Action! <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aad104afe5da3feafdd90e386d6f8cad45893b45cbc398e5234cd8432cdbb530/design-guidelines-for-web-01.png" data-mid="172900695" border="0" src="https://freight.cargo.site/w/1000/i/aad104afe5da3feafdd90e386d6f8cad45893b45cbc398e5234cd8432cdbb530/design-guidelines-for-web-01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a32e6e39189ac6f05e95ef3856b2f51390c8666ecf95e1e8677cdb3d641b950/design-guidelines-for-web-45.png" data-mid="172900858" border="0" src="https://freight.cargo.site/w/1000/i/2a32e6e39189ac6f05e95ef3856b2f51390c8666ecf95e1e8677cdb3d641b950/design-guidelines-for-web-45.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5a9f68901dc91cd35e4ae9b467c14aa9db4b9d2f2c430313688ab0edc7a069b/design-guidelines-for-web-32.png" data-mid="172900692" border="0" src="https://freight.cargo.site/w/1000/i/c5a9f68901dc91cd35e4ae9b467c14aa9db4b9d2f2c430313688ab0edc7a069b/design-guidelines-for-web-32.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9c46795ea19aeeaf244e169984fa15a172df1bb2788ea93a8d9a5b538252239/design-guidelines-for-web-37.png" data-mid="172900693" border="0" alt="Excerpts from the OG brand guidelines. Third Act's logo and custom typeface are inspired by Civil Rights era signage, a time when many Third Actors were on the frontlines of political and social change." data-caption="Excerpts from the OG brand guidelines. Third Act's logo and custom typeface are inspired by Civil Rights era signage, a time when many Third Actors were on the frontlines of political and social change." src="https://freight.cargo.site/w/1000/i/d9c46795ea19aeeaf244e169984fa15a172df1bb2788ea93a8d9a5b538252239/design-guidelines-for-web-37.png" /> Third Act is a nationally distributed coalition of Americans over 60. They are largely organized through working groups by location and affinity.&nbsp; As such, I discovered that brand assets had made their way through a&nbsp;game of DIY design telephone, reulting in rogue websites, sub-branded logos, and off-tone copy.&nbsp;I realized quickly that I would have to yield a certain amount of quality control, letting some fires burn while we build a new house.&nbsp;So, my aim is to shore up the central organization’s identity and voice in a concentrated effort to grow brand recognition, while simultaneously building internal capacity that will ripple out to the volunteer-led working groups. I also endeavor to increase representation of elder Americans in online spaces. Third Actors are the heart and soul of the organization’s work, and I want their voices to be front and center. <img width="1130" height="2027" width_o="1130" height_o="2027" data-src="https://freight.cargo.site/t/original/i/d72792597ca285d224b75a5cd8acf237a347fb4ad9b3d1212a543c63c76a4723/IG-grids-shadow-05.png" data-mid="172896781" border="0" alt="Before: no consistency, too much text, visual chaos" data-caption="Before: no consistency, too much text, visual chaos" src="https://freight.cargo.site/w/1000/i/d72792597ca285d224b75a5cd8acf237a347fb4ad9b3d1212a543c63c76a4723/IG-grids-shadow-05.png" /> <img width="1130" height="2027" width_o="1130" height_o="2027" data-src="https://freight.cargo.site/t/original/i/b639cc4f0d8018bc7f56321ab687de9f23bd994aa2c4389b2e64b66be2c50f6e/IG-grids-shadow-06.png" data-mid="172896787" border="0" alt="Recently: more consistency and balance" data-caption="Recently: more consistency and balance" src="https://freight.cargo.site/w/1000/i/b639cc4f0d8018bc7f56321ab687de9f23bd994aa2c4389b2e64b66be2c50f6e/IG-grids-shadow-06.png" /> Social With a big National Day of Action planned for March 21, 2023, I put some elbow grease into Third Act’s social media channels so that there was a “there there” when new visitors landed.Because Third Act’s demographic skews older, social media hadn't been leveraged effectively as a tool for audience growth or engagement. There is a huge opportunity for reaching the next ring out from Third Act’s main audience: to their kids and grandkids and youth activists. I churned out content that was formatted correctly for the best experience and performance, like vertical videos and higher quality images, and text-lite graphics. <img width="1054" height="1043" width_o="1054" height_o="1043" data-src="https://freight.cargo.site/t/original/i/13f463d683a7193a67c55ea28b5f1523b72f8086b6f292dd925cde7c97fc8dd0/grif-09.png" data-mid="172918662" border="0" src="https://freight.cargo.site/w/1000/i/13f463d683a7193a67c55ea28b5f1523b72f8086b6f292dd925cde7c97fc8dd0/grif-09.png" /> <img width="1053" height="1043" width_o="1053" height_o="1043" data-src="https://freight.cargo.site/t/original/i/7694b9135b010fc28091e99dd744244cb4d8fc3f862fa99c4be6061d73627a03/grif-13.png" data-mid="172918711" border="0" src="https://freight.cargo.site/w/1000/i/7694b9135b010fc28091e99dd744244cb4d8fc3f862fa99c4be6061d73627a03/grif-13.png" /> <img width="1053" height="1043" width_o="1053" height_o="1043" data-src="https://freight.cargo.site/t/original/i/6f0b9e4a50ec871b39de5d813097f4e3698362a7f1d32a600d995c4009e9b254/grif-11.png" data-mid="172918738" border="0" src="https://freight.cargo.site/w/1000/i/6f0b9e4a50ec871b39de5d813097f4e3698362a7f1d32a600d995c4009e9b254/grif-11.png" /> <img width="1053" height="1043" width_o="1053" height_o="1043" data-src="https://freight.cargo.site/t/original/i/420e0cba324e44249b91bb62f4043caf85c33b5cfde5104dc8799d5850e4adf8/grif-08.png" data-mid="172918744" border="0" src="https://freight.cargo.site/w/1000/i/420e0cba324e44249b91bb62f4043caf85c33b5cfde5104dc8799d5850e4adf8/grif-08.png" /> <img width="1053" height="1043" width_o="1053" height_o="1043" data-src="https://freight.cargo.site/t/original/i/eb7707c08193dd3d222bc53610eff781b988f8ee1af254786035264e3a02ea71/grif-17.png" data-mid="172918786" border="0" src="https://freight.cargo.site/w/1000/i/eb7707c08193dd3d222bc53610eff781b988f8ee1af254786035264e3a02ea71/grif-17.png" /> <img width="1054" height="1043" width_o="1054" height_o="1043" data-src="https://freight.cargo.site/t/original/i/0ff1be558e032f6219ff7a665a145bbd4ca5f2588c997503a693eaf44ba71c7c/grif-16.png" data-mid="172918772" border="0" src="https://freight.cargo.site/w/1000/i/0ff1be558e032f6219ff7a665a145bbd4ca5f2588c997503a693eaf44ba71c7c/grif-16.png" /> I designed and created templates for standardized content, like event announcements and working group launches, as well as some simple graphics for digital campaigns.&nbsp; The majority of Third Act’s own image library is from protests, which don’t tell the hollistic story of the organization. Additionally, when overused, become less impactful and less legible. I used typography as the main visual content for these evergreen templates, lending a sense of balance and information hierarchy to Third Act’s feeds. Feb 22–March 23 Social media insights (all organic) Total Followers +39.5% Accounts engaged&nbsp;+829% Accounts Reached&nbsp; +2,468% (42.9K) Highest performing reel&nbsp; 21.1K views (previously 3K) Additionally, Third Act’s mailing list grew from 35K to 50K. Uplifting intergenerational interactions. Ohio University student André at a Third Act protest. Highlighting celebrity endorsements. Senator Bernie Sanders for Third Act. Amplifying authentic representations of older Americans. Third actors Claudia and Edward, Denver, CO (and their cat!) Storytelling My goal is for the general public to see themselves reflected in Third Act’s content. Third Act had produced a few promotional videos. Because they were longer in length (~5 min), horizontal, and heavily branded, they didn’t perform well on social. The juice wasn’t worth the squeeze. I pivoted towards creating shorter, first-person clips that would have more milage, positioning Third Act as a community, rather than an institution.&nbsp; I wanted to largely avoid slick and over-produced video content while maintaining some editorial rigor. The aim here is to find a middle ground, where providing direction can enhance the homegrown quality of user-created videos, not subsume it.&nbsp; When working with high-profile Third Actors and celebrity endorsers, I wanted the content to read as genuine as any other user-created media. Videos by actors Bette Midler and Jane Fonda, singer Carole King, senator Bernie Sanders, writer Rebecca Solnit, mountain climber Kitty Calhoun, and ocean conservationist Wendy Benchley, fit seamlessly within the stories and experiences of our audience. <img width="3496" height="2001" width_o="3496" height_o="2001" data-src="https://freight.cargo.site/t/original/i/551cd35f65b99a69bd3d3300ace0cfe5fcb4563f16c01f8ed33908aa1ac0387b/feb14-03.png" data-mid="172910731" border="0" alt="Break Up with Bad Banks social media and email campaign assets" data-caption="Break Up with Bad Banks social media and email campaign assets" src="https://freight.cargo.site/w/1000/i/551cd35f65b99a69bd3d3300ace0cfe5fcb4563f16c01f8ed33908aa1ac0387b/feb14-03.png" /> Break Up with Bad Banks Valentines Day Campaign Five weeks out from the National Day of Action, I used Valentine's Day as the launch for new and in-process brand assets. I collaborated with an external designer on a series of graphics to accompany Third Act’s “Banking on Our Future Pledge,” which encourages big bank customers to move their money away from institutions that continue to finance new fossil fuel projects. Through this creative development work, I added a tertiary typeface to Third Act’s branding that created more opportunities for dynamism in type-centric graphics. This campaign was a chance to develop subsideary graphics while evolving Third Act identity. It was also a trial run of sharing visuals with partner organizations for a cross-instituional campaign.&nbsp; This 1 week project yielded&nbsp;~7,000 new signatures to a pledge that had been active for over 6 months, for a total of 17,000 pledges. <img width="4790" height="3365" width_o="4790" height_o="3365" data-src="https://freight.cargo.site/t/original/i/bf7e6aa4494e6b9a45772c7c3bbbf313e5cb638c274d7d1b73be60f1d44399ba/DOA-graphics-01.png" data-mid="172915992" border="0" alt="Third Act branded promotional assets for the Day of Action" data-caption="Third Act branded promotional assets for the Day of Action" src="https://freight.cargo.site/w/1000/i/bf7e6aa4494e6b9a45772c7c3bbbf313e5cb638c274d7d1b73be60f1d44399ba/DOA-graphics-01.png" /> National Day of Action Promotional graphics The National Day of Action comprised 100+ events and actions with 50+ partners across the country protesting the 4 big banks, Chase, Citi, Wells Fargo, and Bank of America. Because this was a deeply partnered initiative, I wanted the promotional graphics to embody Third Act’s brand identity without relying on the logo, so partners could use them on their own channels, creating a drumbeat of recogonizable content and preventing the dillution of individually branded content.&nbsp; <img width="1545" height="1545" width_o="1545" height_o="1545" data-src="https://freight.cargo.site/t/original/i/6308ffdfa7bdffc7129666a5a9433cd71ffff363555f205f5a40a0ea9cd017d6/Art_1_square.png" data-mid="172913422" border="0" alt="David Solnit" data-caption="David Solnit" src="https://freight.cargo.site/w/1000/i/6308ffdfa7bdffc7129666a5a9433cd71ffff363555f205f5a40a0ea9cd017d6/Art_1_square.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a111ef15a67cd7584c91b77e94085c254d47de1d26d236bd76a61b930003d13a/Art_2_square.png" data-mid="172919876" border="0" alt="Jan Burger" data-caption="Jan Burger" src="https://freight.cargo.site/w/1000/i/a111ef15a67cd7584c91b77e94085c254d47de1d26d236bd76a61b930003d13a/Art_2_square.png" /> <img width="1081" height="1351" width_o="1081" height_o="1351" data-src="https://freight.cargo.site/t/original/i/bbf6986ee4962113b310604082d858ed08f5794a668fbf641c45aae939d515bf/today-28.png" data-mid="172919747" border="0" alt="Sara Soto" data-caption="Sara Soto" src="https://freight.cargo.site/w/1000/i/bbf6986ee4962113b310604082d858ed08f5794a668fbf641c45aae939d515bf/today-28.png" /> <img width="1276" height="1651" width_o="1276" height_o="1651" data-src="https://freight.cargo.site/t/original/i/039eac25ce1f1e7b12bf18f179b97c0f9dca507de84ad7270fa7c0423e8f69a0/handout_B-W-11.png" data-mid="173227444" border="0" alt="1/4 page B&amp;W handout developed from commissioned artwork" data-caption="1/4 page B&amp;W handout developed from commissioned artwork" src="https://freight.cargo.site/w/1000/i/039eac25ce1f1e7b12bf18f179b97c0f9dca507de84ad7270fa7c0423e8f69a0/handout_B-W-11.png" /> National Day of Action Artwork For the physical protests and demonstrations, it was important that there be Third Act presence, but without being overly corporate or uniform. When it comes to capturing press and public attention in street activations, variety is truly the spice of life! Third Act had commissioned social movement artists in the Third Act network to create artworks and easy-to-follow templates for the public to create handmade signs, banners, cloth patches, and other props. I pulled from these elements to create printed hand-outs and flyers for the day.&nbsp; Art kits made their way across the country where local action organizers engaged their participants in art builds and practice events to build anticipation and visual material for the day-of. <img width="533" height="799" width_o="533" height_o="799" data-src="https://freight.cargo.site/t/original/i/0b37386c6bd74a891145f11b14a026d2e0c6a7bcc01dfcfca9dcd6edb0638714/52763658119_8e538a117e_c.jpg" data-mid="172921237" border="0" src="https://freight.cargo.site/w/533/i/0b37386c6bd74a891145f11b14a026d2e0c6a7bcc01dfcfca9dcd6edb0638714/52763658119_8e538a117e_c.jpg" /> <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/39863d29effad9537008f9539fac9e82eb7af6993c6a58be7c79aab187a9ddb2/42D08A9F-CC5B-4F9A-BE34-2549BA5D24AA.JPG" data-mid="172921282" border="0" src="https://freight.cargo.site/w/1000/i/39863d29effad9537008f9539fac9e82eb7af6993c6a58be7c79aab187a9ddb2/42D08A9F-CC5B-4F9A-BE34-2549BA5D24AA.JPG" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9dcb21747933a1b1b292c32cdfb67a839c9cf7c6c050bead106db2c5824e51c4/FrwnBAcWIA0G45B.JPEG" data-mid="172922486" border="0" src="https://freight.cargo.site/w/1000/i/9dcb21747933a1b1b292c32cdfb67a839c9cf7c6c050bead106db2c5824e51c4/FrwnBAcWIA0G45B.JPEG" /><img width="6880" height="5504" width_o="6880" height_o="5504" data-src="https://freight.cargo.site/t/original/i/1b30627c4439da88c76787d8b971bc475241b6f22a4f4afecf5a4a7c5814cfb1/Third-Act-Oregon-Rally.JPEG" data-mid="172921042" border="0" src="https://freight.cargo.site/w/1000/i/1b30627c4439da88c76787d8b971bc475241b6f22a4f4afecf5a4a7c5814cfb1/Third-Act-Oregon-Rally.JPEG" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/2cceb9599b9103657d9f91d765d97e0e574c70131787188408b225695fbf3055/Frwy7uPWYAAwCMt.JPEG" data-mid="172922503" border="0" src="https://freight.cargo.site/w/1000/i/2cceb9599b9103657d9f91d765d97e0e574c70131787188408b225695fbf3055/Frwy7uPWYAAwCMt.JPEG" /> <img width="1279" height="837" width_o="1279" height_o="837" data-src="https://freight.cargo.site/t/original/i/8611deae224f1e1b04d52698c9344a99ece0bc9eb87cb948d6ddf9aa8f44d81a/IMG_0694.JPG" data-mid="172922498" border="0" src="https://freight.cargo.site/w/1000/i/8611deae224f1e1b04d52698c9344a99ece0bc9eb87cb948d6ddf9aa8f44d81a/IMG_0694.JPG" /> Select press 3.21.23 NEW YORK TIMES A ‘Rocking Chair Rebellion’: Seniors Call On Banks to Dump Big Oil WASHINGTON POST Why seniors are blocking entrances to the four largest U.S. banks THE GUARDIAN‘We have money and power’: older Americans to blockade banks in climate protest NPRClimate activists target nation's big banks, urging divestment from fossil fuels SMITHSONIAN MAGAZINE ‘Rocking Chair Rebellion’ of Senior Citizens Joins Climate Protest DEMOCRACY NOW!“Stop Dirty Banks”: Bill McKibben &amp; Ben Jealous on Ending Big Bank Funding for Fossil Fuel Expansion INSIDE CLIMATE NEWSOK, Boomer, Your Turn. Older Americans Blockade Banks to Protest Fossil Fuel Financing https://simonesalvo.com/Magnum-Foundation Wed, 22 Mar 2023 22:43:14 +0000 Simone Salvo https://simonesalvo.com/Magnum-Foundation 2016 Magnum FoundationA brand identity redesign to give the Magnum Foundation a unique and modern presence set apart from its founding institution, the renowned Magnum Photos agency. <img width="1360" height="780" width_o="1360" height_o="780" data-src="https://freight.cargo.site/t/original/i/97ec0bed9482042cde057823c89dd7e92ba9cc59d861235e0b07e5f1f85b8711/ezgif-4-6f986689b5.jpeg" data-mid="172804176" border="0" src="https://freight.cargo.site/w/1000/i/97ec0bed9482042cde057823c89dd7e92ba9cc59d861235e0b07e5f1f85b8711/ezgif-4-6f986689b5.jpeg" /> Role Design director, Magnum Foundation Collaboration with Bellwether Design Managed a team of three agency designers Challenge It’s a delicate task to give an existing arts and culture institution a refresh, especially one born from an iconic 70+ year history. Magnum Foundation was established in 2007 by members of the Magnum Photos cooperative, which dates back to 1947. In my second year at the helm of communications, I led Magnum Foundation through a redesign that would position the organization to be forward looking, aligning with our mission to expand creativity in the field of visual storytelling and support a rising generation of imagemakers. <img width="998" height="998" width_o="998" height_o="998" data-src="https://freight.cargo.site/t/original/i/cbb193052468fabfe8ffde2edb5e0a2928dbc039ee702f0fa4db86bf8a1bf652/Screen-Shot-2023-03-23-at-2.58.10-PM.png" data-mid="172856481" border="0" src="https://freight.cargo.site/w/998/i/cbb193052468fabfe8ffde2edb5e0a2928dbc039ee702f0fa4db86bf8a1bf652/Screen-Shot-2023-03-23-at-2.58.10-PM.png" /> <img width="442" height="442" width_o="442" height_o="442" data-src="https://freight.cargo.site/t/original/i/25221134ee6d76feb172bd3d25187db2e19056884011087d4f30e716f253c993/Screen-Shot-2023-03-23-at-3.04.40-PM.png" data-mid="172856823" border="0" src="https://freight.cargo.site/w/442/i/25221134ee6d76feb172bd3d25187db2e19056884011087d4f30e716f253c993/Screen-Shot-2023-03-23-at-3.04.40-PM.png" /> At first, an inherited logo lent us brand recognition and credibility, but over time it caused conflation. Functionally, the logo was also difficult to scale down and often rendered illegible. With fervent stakeholders across both institutions, including the 50+ voting members of Magnum Photos and the 10 board of directors at the Magnum Foundation, this project was an especially sensitive undertaking. I made a series of pitches to both institutions and managed feedback collection between design reviews, addressing concerns and input without sacrificing clarity of vision. <img width="1280" height="768" width_o="1280" height_o="768" data-src="https://freight.cargo.site/t/original/i/8c5e6e930641096df4f65b69ea17a91e0f697889c9405182e49c7880b43e9c59/tumblr_inline_ofkkenk8UB1r6gwxa_1280.jpeg" data-mid="172742296" border="0" alt="Collecting the materials that showcased the best of the original brand identity" data-caption="Collecting the materials that showcased the best of the original brand identity" src="https://freight.cargo.site/w/1000/i/8c5e6e930641096df4f65b69ea17a91e0f697889c9405182e49c7880b43e9c59/tumblr_inline_ofkkenk8UB1r6gwxa_1280.jpeg" /> <img width="1280" height="768" width_o="1280" height_o="768" data-src="https://freight.cargo.site/t/original/i/5b7d7355d4ec406599a6499b0ced20b782230648add9c8f0927ba7857ab0a0b0/tumblr_inline_ofkkf220gp1r6gwxa_1280.jpeg" data-mid="172857728" border="0" alt="We looked at design references inspired by constraint, like Donald Judd and Bauhaus designers.&nbsp;" data-caption="We looked at design references inspired by constraint, like Donald Judd and Bauhaus designers.&nbsp;" src="https://freight.cargo.site/w/1000/i/5b7d7355d4ec406599a6499b0ced20b782230648add9c8f0927ba7857ab0a0b0/tumblr_inline_ofkkf220gp1r6gwxa_1280.jpeg" /> Process In parsing out what was distinctly Magnum-esque about the existing brand, the red square emerged as a key identifier. But this was also the greatest limitation of the existing logo. I wanted to preserve its legacy while subverting the weak point as a strength. Ultimately we brought Magnum Foundation “outside the box,” pairing the square mark with approachable, upper-and-lower sans-serif typography to balance the rigidity of the square. &nbsp; In the field, Magnum Foundation is widely known as “MF,” so I wanted to honor and emphasize the abbreviation in the design treatment. Bellwether created a bespoke “M” that was sharper, more pointed, and ultimately more distinct.&nbsp; <img width="1280" height="768" width_o="1280" height_o="768" data-src="https://freight.cargo.site/t/original/i/2d141806e8f0f73d0f61ce2f50e89c3b266022812da0e5f64ee06842a4eb3f55/tumblr_inline_ofkkfaSiJQ1r6gwxa_1280.jpeg" data-mid="172742083" border="0" src="https://freight.cargo.site/w/1000/i/2d141806e8f0f73d0f61ce2f50e89c3b266022812da0e5f64ee06842a4eb3f55/tumblr_inline_ofkkfaSiJQ1r6gwxa_1280.jpeg" /> <img width="1250" height="1500" width_o="1250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/30280269b4e467a4714727d5f28d34746c31736178b7ff43604faaa10b77ff12/logo-expand-1.gif" data-mid="172849515" border="0" alt="We retained the red square as a flexible element that can grow." data-caption="We retained the red square as a flexible element that can grow." src="https://freight.cargo.site/w/1000/i/30280269b4e467a4714727d5f28d34746c31736178b7ff43604faaa10b77ff12/logo-expand-1.gif" /> <img width="1250" height="1500" width_o="1250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/09705bb924064d49c8d42338c59f9bfc9e3283f1b1d25963c287eb84fc729b6d/logo-expand.gif" data-mid="172808944" border="0" alt="Monogram logo that can stack for narrow usecases, like book spines and signage." data-caption="Monogram logo that can stack for narrow usecases, like book spines and signage." src="https://freight.cargo.site/w/1000/i/09705bb924064d49c8d42338c59f9bfc9e3283f1b1d25963c287eb84fc729b6d/logo-expand.gif" /> <img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ad2ef1392f2ca6e7c3953848392789640d0eec66dccbc0ab7ff2043a8a50c788/ezgif-4-254e6ec37c.jpeg" data-mid="172845230" border="0" alt="We made the Magnum Foundation red more vibrant, and paired it with companion colors." data-caption="We made the Magnum Foundation red more vibrant, and paired it with companion colors." src="https://freight.cargo.site/w/1000/i/ad2ef1392f2ca6e7c3953848392789640d0eec66dccbc0ab7ff2043a8a50c788/ezgif-4-254e6ec37c.jpeg" /> <img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/521e4c746f94d699e17392dfb224b248e46b299939d80599547e4e9c161a9391/ezgif-4-fefaf7388a.jpeg" data-mid="172849461" border="0" src="https://freight.cargo.site/w/1000/i/521e4c746f94d699e17392dfb224b248e46b299939d80599547e4e9c161a9391/ezgif-4-fefaf7388a.jpeg" /> <img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bc3154e05b2cdf391829a9ed65dca87ac54829da28baed4fba137b205fd0410c/ezgif-5-253baa58ce.jpeg" data-mid="172853337" border="0" src="https://freight.cargo.site/w/1000/i/bc3154e05b2cdf391829a9ed65dca87ac54829da28baed4fba137b205fd0410c/ezgif-5-253baa58ce.jpeg" /> <img width="396" height="830" width_o="396" height_o="830" data-src="https://freight.cargo.site/t/original/i/09d72b3eb17fc12b704f9ebb3e9a55c96f42a62e90898f2d1eeea40f69fd566d/Screen-Shot-2023-03-23-at-5.40.01-PM.png" data-mid="172872242" border="0" data-scale="55" src="https://freight.cargo.site/w/396/i/09d72b3eb17fc12b704f9ebb3e9a55c96f42a62e90898f2d1eeea40f69fd566d/Screen-Shot-2023-03-23-at-5.40.01-PM.png" /> As a funder of interdisciplinary and multimedia work, the signature and monogram logos are flexible for a variety of contexts across print and web. The square can also act as a container for images in special instances, reinforcing a visually centered brand. <img width="1800" height="2450" width_o="1800" height_o="2450" data-src="https://freight.cargo.site/t/original/i/3173617cf1cd5b9cdc64a4cdc308f88f7549a1d61e0883b21e1a033b313e6a92/ezgif-5-6a1587882a.jpeg" data-mid="172852943" border="0" src="https://freight.cargo.site/w/1000/i/3173617cf1cd5b9cdc64a4cdc308f88f7549a1d61e0883b21e1a033b313e6a92/ezgif-5-6a1587882a.jpeg" /> Web Using the brand redesign as a launch pad, I brought the website in-house. I designed and built the website in Squarespace for our programmatic staff to be able to make updates to content on their own with minimal oversight.&nbsp; <img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/70867b1e384f595658ea744937d5f67792f62d64eb11990bf407ff5565764025/ezgif-4-d34d5575f1.jpeg" data-mid="172851177" border="0" src="https://freight.cargo.site/w/1000/i/70867b1e384f595658ea744937d5f67792f62d64eb11990bf407ff5565764025/ezgif-4-d34d5575f1.jpeg" /> <img width="2500" height="1469" width_o="2500" height_o="1469" data-src="https://freight.cargo.site/t/original/i/ba4c13bee0c48870eb5965251516b9a732b19cd9fdde882b4649b6d5bd127af8/ezgif-5-06faf42d1b.jpeg" data-mid="172873021" border="0" src="https://freight.cargo.site/w/1000/i/ba4c13bee0c48870eb5965251516b9a732b19cd9fdde882b4649b6d5bd127af8/ezgif-5-06faf42d1b.jpeg" /> Print The brand redesign was also essential to MF’s annual fundraising appeals. We went from producing hand-made cards for a select group of individual donors that required stamping and taping, to a material-centered package that relied on textured envelopes and folding to convey preciousness, increasing our capacity to produce them. I shifted the messaging strategy from a year-end “thank you,” to a specific monetary ask.&nbsp; This new direction and design workflow grew our highest donor tier by 3x in the first year of its application. I also leveraged the redesign in Magnum Foundation’s most successful capital campaign to date, raising funds to buy the New York City office space and create a permanent home for the organization and its global network of grantees. https://simonesalvo.com/Main-Text Wed, 24 Aug 2022 02:45:17 +0000 Simone Salvo https://simonesalvo.com/Main-Text Simone Salvo <img src="https://files.cargocollective.com/c1578319/june-moon2.png" id="image-moon" style="filter: hue-rotate(172deg);"> ︎︎︎︎︎︎︎︎︎ https://simonesalvo.com/Wata-Na-Life Tue, 23 Aug 2022 15:39:52 +0000 Simone Salvo https://simonesalvo.com/Wata-Na-Life &nbsp;spatial, digital, interactiveWata Na Life <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/41dc09e2379b47522c7e0b3074ac0ff0b23c0fb76f796e19d57818c20eb632ea/wata-na-life-gif-small.gif" data-mid="151576577" border="0" src="https://freight.cargo.site/w/800/i/41dc09e2379b47522c7e0b3074ac0ff0b23c0fb76f796e19d57818c20eb632ea/wata-na-life-gif-small.gif" /> <img width="1170" height="2080" width_o="1170" height_o="2080" data-src="https://freight.cargo.site/t/original/i/fcf4db2e58be761c1bf5fe07bd58bddfe30f426f53d376e8c81a8d3915a14713/AR-still-3.jpg" data-mid="151117183" border="0" src="https://freight.cargo.site/w/1000/i/fcf4db2e58be761c1bf5fe07bd58bddfe30f426f53d376e8c81a8d3915a14713/AR-still-3.jpg" /> <img width="1170" height="2080" width_o="1170" height_o="2080" data-src="https://freight.cargo.site/t/original/i/54ad311188fce74a969fa37255201df2f17ab80f86b2d21be83132d644de5e2f/AR-still-2.jpg" data-mid="151117182" border="0" src="https://freight.cargo.site/w/1000/i/54ad311188fce74a969fa37255201df2f17ab80f86b2d21be83132d644de5e2f/AR-still-2.jpg" /> <img width="1170" height="2080" width_o="1170" height_o="2080" data-src="https://freight.cargo.site/t/original/i/3fd2c4893da118acfc58e4c88ce686748e39cca72f732ed9039605c9464f9a0d/AR-still-1.jpg" data-mid="151117181" border="0" src="https://freight.cargo.site/w/1000/i/3fd2c4893da118acfc58e4c88ce686748e39cca72f732ed9039605c9464f9a0d/AR-still-1.jpg" /> Using Photoshop techniques, artist Ngadi Smart blends scenery, portraits, and objects to tell a more authentic story about Sierra Leone than any single photo can convey: fishing net surrounds a woman’s face with the strength and regality of a lion's mane; harvested palm kernels defy gravity in whimsical suspension; and a littered port gets shrouded in pink tin. Smart is intently countering the history of the Western gaze. The accompanying experience follows suit, purposefully deconstructing the layers to reveal the stories embedded in each collage and breaking critical elements out of the frame and into the viewer’s own spatial reality. <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/d5b07e8043ef69777ae2952cd6af577a36c2d4d775f88bae1ba4bf0b378cc5a3/Ngadi_Smart_Dwarzack--Day-4_0G7A2927-4.jpeg" data-mid="151246410" border="0" src="https://freight.cargo.site/w/1000/i/d5b07e8043ef69777ae2952cd6af577a36c2d4d775f88bae1ba4bf0b378cc5a3/Ngadi_Smart_Dwarzack--Day-4_0G7A2927-4.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/713c62259d541e2f095e4782c8daf74bfccc4c370c225c64edfd57febc3a9103/Ngadi_Smart_Dwarzack--Day-4_0G7A2966-2.jpeg" data-mid="151246411" border="0" src="https://freight.cargo.site/w/1000/i/713c62259d541e2f095e4782c8daf74bfccc4c370c225c64edfd57febc3a9103/Ngadi_Smart_Dwarzack--Day-4_0G7A2966-2.jpeg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/01844413f22cfd14a51c010049f305bba64a2f2ec5a00e0a1f21e9ddac103d00/Ngadi_Smart_Pujehun-District-Pejawama_0G7A4524-8.jpeg" data-mid="151246415" border="0" src="https://freight.cargo.site/w/1000/i/01844413f22cfd14a51c010049f305bba64a2f2ec5a00e0a1f21e9ddac103d00/Ngadi_Smart_Pujehun-District-Pejawama_0G7A4524-8.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/210e0a38b1641207586b7380e5eef4484fc402c4600e30866485f557f817f36e/Ngadi_Smart_Pujehun-District-Pejawama_0G7A4423-10.jpeg" data-mid="151246414" border="0" src="https://freight.cargo.site/w/1000/i/210e0a38b1641207586b7380e5eef4484fc402c4600e30866485f557f817f36e/Ngadi_Smart_Pujehun-District-Pejawama_0G7A4423-10.jpeg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/04214c4286ba8501b0b8cc291e3c85db878df38d95b59400cb908b479eb09408/Ngadi_Smart_Freetown-Godritch_0G7A3929-3.jpeg" data-mid="151246412" border="0" src="https://freight.cargo.site/w/1000/i/04214c4286ba8501b0b8cc291e3c85db878df38d95b59400cb908b479eb09408/Ngadi_Smart_Freetown-Godritch_0G7A3929-3.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/d1da5006f7ba94ef6eb9cef2d93ef5b9fd328685da438468d847a9aa6b3d8b08/Ngadi-Smart_Kroo-Bay--Day-5_0G7A3529-3.jpeg" data-mid="151246409" border="0" src="https://freight.cargo.site/w/1000/i/d1da5006f7ba94ef6eb9cef2d93ef5b9fd328685da438468d847a9aa6b3d8b08/Ngadi-Smart_Kroo-Bay--Day-5_0G7A3529-3.jpeg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/4a9bd13be50d60037e8e114b924c8fd48c670cd273cc522eb574de614b4e39b1/Ngadi-Smart_Kroo-Bay--Day-5_0G7A3267-5.jpeg" data-mid="151246408" border="0" src="https://freight.cargo.site/w/1000/i/4a9bd13be50d60037e8e114b924c8fd48c670cd273cc522eb574de614b4e39b1/Ngadi-Smart_Kroo-Bay--Day-5_0G7A3267-5.jpeg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/e162450ccae1b58f437a5353db094b5b42dfa1aa45612fd5c797889e2521de0c/Ngadi_Smart_Kailahun-District-Taninawahun--Mendebuima--Jujuma_0G7A4983-2.jpeg" data-mid="151246413" border="0" src="https://freight.cargo.site/w/1000/i/e162450ccae1b58f437a5353db094b5b42dfa1aa45612fd5c797889e2521de0c/Ngadi_Smart_Kailahun-District-Taninawahun--Mendebuima--Jujuma_0G7A4983-2.jpeg" /> Selection from Ngadi Smart’s “Wata Na Life” series. This Augmented Reality experience was developed by Simone Salvo and Lisa Jamhoury, co-founders of Parallel, for the 2022 Look Climate Lab at Open Eye gallery in Liverpool, UK.&nbsp; It has since been exhibited at Fotofestival Lenzburg (Switzerland) and The Africa Centre (UK). See more documentation at parallellab.io&nbsp;︎︎︎ Inspired by artists, like Ngadi, pushing their societies forward, the work of Parallel probes today’s cutting edge communications technology as a means to invite embodied participation. We believe that activating new tools, alongside existing models of art- and change-making, can offer additional entry points to engage with critical issues and expand the potential impact of a story. <img width="1960" height="1126" width_o="1960" height_o="1126" data-src="https://freight.cargo.site/t/original/i/945db197fb71397e9044946b167d2255f9262f7e6551c6c7466bd005dba471ff/testingv2.jpg" data-mid="151117179" border="0" src="https://freight.cargo.site/w/1000/i/945db197fb71397e9044946b167d2255f9262f7e6551c6c7466bd005dba471ff/testingv2.jpg" /> Testing the AR with Open Eye Gallery, UK https://simonesalvo.com/Neighborline Tue, 23 Aug 2022 15:39:41 +0000 Simone Salvo https://simonesalvo.com/Neighborline digital, community, tool/service, interactiveNeighborline <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/8d6d8542f03c38bda491538e6b0213e070c80531ae03f819e53f5a15101408b1/neighborline1.png" data-mid="151117102" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/8d6d8542f03c38bda491538e6b0213e070c80531ae03f819e53f5a15101408b1/neighborline1.png" />Designed at the start of the pandemic to reach those who are especially isolated, Neighborline is a daily phone call that connects people on the line at random for a friendly chat. <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/db6528f19c835de4a936dc74269b567128b90f994e21ee8e64dad7e1e3f807ec/neighborline3.png" data-mid="151117104" border="0" src="https://freight.cargo.site/w/1000/i/db6528f19c835de4a936dc74269b567128b90f994e21ee8e64dad7e1e3f807ec/neighborline3.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/e4f6e5f85c1cea902b584febd4a4136474ec5c23f7a7dd57cb3653875a799fa2/neighborline2.png" data-mid="151117103" border="0" src="https://freight.cargo.site/w/1000/i/e4f6e5f85c1cea902b584febd4a4136474ec5c23f7a7dd57cb3653875a799fa2/neighborline2.png" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/d258dcd1a9b5ed947a04e45f8e20a0c7e30f03c7a74b9219ba13a31873235e21/neighborline4.png" data-mid="151117105" border="0" src="https://freight.cargo.site/w/1000/i/d258dcd1a9b5ed947a04e45f8e20a0c7e30f03c7a74b9219ba13a31873235e21/neighborline4.png" /> <img width="735" height="1098" width_o="735" height_o="1098" data-src="https://freight.cargo.site/t/original/i/241027f647afd70991894c1e5e77994108fab01287c365b621b512a91f269020/phone.png" data-mid="151117106" border="0" src="https://freight.cargo.site/w/735/i/241027f647afd70991894c1e5e77994108fab01287c365b621b512a91f269020/phone.png" /> With so much of our social lives being sustained online, we wanted to build a bridge to those in our community left behind by technology. But it's also for anyone who misses impromptu exchanges or is burnt out from their screens. 2020, created in collaboration with Dawn Sinkowski and Terrell Ibanez https://simonesalvo.com/Reframe-Climate Tue, 23 Aug 2022 15:39:21 +0000 Simone Salvo https://simonesalvo.com/Reframe-Climate spatial, editorial, interactiveReframe Climate <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/72de3a2a0ae87a61a372c2b6bb0013e1a9e58e818680c6d4c0fa7c29448eca14/Liu-3.jpg" data-mid="151116974" border="0" src="https://freight.cargo.site/w/1000/i/72de3a2a0ae87a61a372c2b6bb0013e1a9e58e818680c6d4c0fa7c29448eca14/Liu-3.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d0e7426cef5e19751c8bfe96cba077e7670eb7d1d976df4096f51fa7fbea4b81/IMG_5709.jpg" data-mid="151116973" border="0" src="https://freight.cargo.site/w/1000/i/d0e7426cef5e19751c8bfe96cba077e7670eb7d1d976df4096f51fa7fbea4b81/IMG_5709.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/a5715c455a28cbe3a4286a1b07e4f83071e5f342438014d152eef6baef07da84/Ed-Ou_ArviatBears_October31_2014_KENNY_SKINNING_SAM_HUNTING_Photos_0115-USA.jpg" data-mid="151116976" border="0" src="https://freight.cargo.site/w/1000/i/a5715c455a28cbe3a4286a1b07e4f83071e5f342438014d152eef6baef07da84/Ed-Ou_ArviatBears_October31_2014_KENNY_SKINNING_SAM_HUNTING_Photos_0115-USA.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/125f6bedf12679a58b42496647a62641fe9d2c49346ad0dad56307554638d197/0009_lowres.jpg" data-mid="151116967" border="0" src="https://freight.cargo.site/w/1000/i/125f6bedf12679a58b42496647a62641fe9d2c49346ad0dad56307554638d197/0009_lowres.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/016f66bfe57ddbba2320deafbab07e00c1e43a7c49ad19fba6560bf7ca08a91b/Jonas-Bendiksen_BW_2000px.jpg" data-mid="151116971" border="0" src="https://freight.cargo.site/w/1000/i/016f66bfe57ddbba2320deafbab07e00c1e43a7c49ad19fba6560bf7ca08a91b/Jonas-Bendiksen_BW_2000px.jpg" /> <img width="5221" height="3481" width_o="5221" height_o="3481" data-src="https://freight.cargo.site/t/original/i/551829e40dae4a46dc7b6bb4d722bab0b5b03e780923aae2e08b759b6ee56bfe/jonasbendiksen.jpg" data-mid="151116970" border="0" src="https://freight.cargo.site/w/1000/i/551829e40dae4a46dc7b6bb4d722bab0b5b03e780923aae2e08b759b6ee56bfe/jonasbendiksen.jpg" /> Launched in 2015 during the Paris Climate Conference, #Reframeclimate is an interactive public art campaign challenging stereotypical notions of climate change imagery and sparking conversation amongst passersby. It has since been shown across the Bay Area, CA, Charlottesville, VA, and New York City. <img width="750" height="1124" width_o="750" height_o="1124" data-src="https://freight.cargo.site/t/original/i/f475211799a39ae1498ceb8aafa9a22bc6871a75aa0a930c9ff041c07b6b7e4f/GIRETTEDYSTURBSTEINMETZ001.jpeg" data-mid="151116964" border="0" src="https://freight.cargo.site/w/750/i/f475211799a39ae1498ceb8aafa9a22bc6871a75aa0a930c9ff041c07b6b7e4f/GIRETTEDYSTURBSTEINMETZ001.jpeg" /> <img width="2690" height="4032" width_o="2690" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d93bb0ca3ba7447c1134de2ef46c75340802d42fbdc5ce5e70dc873706889b48/IMG_5467.JPG" data-mid="151116969" border="0" src="https://freight.cargo.site/w/1000/i/d93bb0ca3ba7447c1134de2ef46c75340802d42fbdc5ce5e70dc873706889b48/IMG_5467.JPG" /> <img width="2690" height="4032" width_o="2690" height_o="4032" data-src="https://freight.cargo.site/t/original/i/154ba17b1b0ed8ab3594037a4930d5673a9b7ef12dfa82d1b1a0d8173d83f01c/Copy-of-IMG_4557.jpg" data-mid="151116965" border="0" src="https://freight.cargo.site/w/1000/i/154ba17b1b0ed8ab3594037a4930d5673a9b7ef12dfa82d1b1a0d8173d83f01c/Copy-of-IMG_4557.jpg" /> Each large-scale pasting contains an SMS prompt to engage further with the image. Users receive a phone call with audio of the photographer describing the story behind their image.&nbsp; We also developed an immerisve web version of the project using photogrammetry to extend the campaign beyond physical space. <img width="3736" height="2490" width_o="3736" height_o="2490" data-src="https://freight.cargo.site/t/original/i/811c354fb343f36c339254c463bd188d6d5e166b52630022cf6451240f946010/reframe_3d.jpg" data-mid="151769725" border="0" src="https://freight.cargo.site/w/1000/i/811c354fb343f36c339254c463bd188d6d5e166b52630022cf6451240f946010/reframe_3d.jpg" /> Magnum Foundation, Dysturb, Yale School of Forestry and Environmental Studies, NYU’s Interactive Telecommunications Program. https://simonesalvo.com/Value-of-Sanctuary Tue, 23 Aug 2022 15:39:29 +0000 Simone Salvo https://simonesalvo.com/Value-of-Sanctuary editorial,&nbsp;spatialValue of Sanctuary <img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/e506ca92f9311680b74f4c6acf5be10908ee6cd47da8beb2ad8e623f9b74e273/where-do-we-go-from-here.jpg" data-mid="151117031" border="0" src="https://freight.cargo.site/w/1000/i/e506ca92f9311680b74f4c6acf5be10908ee6cd47da8beb2ad8e623f9b74e273/where-do-we-go-from-here.jpg" /> <img width="3000" height="2142" width_o="3000" height_o="2142" data-src="https://freight.cargo.site/t/original/i/06482b4efe514987a4e8ba09760ed79b85a88a765c7664f28bc27c63ccfebc8c/i-am-child.jpg" data-mid="151117024" border="0" src="https://freight.cargo.site/w/1000/i/06482b4efe514987a4e8ba09760ed79b85a88a765c7664f28bc27c63ccfebc8c/i-am-child.jpg" /> <img width="2242" height="1602" width_o="2242" height_o="1602" data-src="https://freight.cargo.site/t/original/i/9a2b642516e761569642bdd01779930cacb47ff6aee50d79e5000b21cd2dc7e3/reunite-3.jpg" data-mid="151117027" border="0" src="https://freight.cargo.site/w/1000/i/9a2b642516e761569642bdd01779930cacb47ff6aee50d79e5000b21cd2dc7e3/reunite-3.jpg" /> <img width="2380" height="1700" width_o="2380" height_o="1700" data-src="https://freight.cargo.site/t/original/i/c61e09e97d9a174673e68c03f0e664082aa3c37f9b3cbe90218cdb76a026f8a9/cinthya.jpg" data-mid="151117023" border="0" src="https://freight.cargo.site/w/1000/i/c61e09e97d9a174673e68c03f0e664082aa3c37f9b3cbe90218cdb76a026f8a9/cinthya.jpg" /> <img width="3915" height="2797" width_o="3915" height_o="2797" data-src="https://freight.cargo.site/t/original/i/dd202ac6a59b5aaf1ec934ba4d953372e6f67456cfc5c800c7b613f76da7fa34/love-over-rules-2.jpg" data-mid="151117030" border="0" src="https://freight.cargo.site/w/1000/i/dd202ac6a59b5aaf1ec934ba4d953372e6f67456cfc5c800c7b613f76da7fa34/love-over-rules-2.jpg" /> A public installation of seven billboards from the For Freedoms 50 State Initiative that showcase artist responses to issues of migration and the family separation crisis at the US-Mexico border. This project was included as a part of The Value of Sanctuary exhibition at the Cathedral of Saint John the Divine in NYC, and is still currently on view along the 110th Street perimeter. <img width="2260" height="1126" width_o="2260" height_o="1126" data-src="https://freight.cargo.site/t/original/i/856ab3e0ab0a1cd1a65007f2d1b658e27a38fd20bee0a343ae27f6fef1eac25d/Screen-Shot-2020-03-29-at-5.54.05-PM.png" data-mid="151117033" border="0" src="https://freight.cargo.site/w/1000/i/856ab3e0ab0a1cd1a65007f2d1b658e27a38fd20bee0a343ae27f6fef1eac25d/Screen-Shot-2020-03-29-at-5.54.05-PM.png" /> Magnum Foundation, For Freedoms, The Cathedral of St. John&nbsp; the Divine https://simonesalvo.com/Co-creating-an-Heirloom Tue, 06 Sep 2022 16:02:59 +0000 Simone Salvo https://simonesalvo.com/Co-creating-an-Heirloom digital, storytellingCo-creating an Heirloom<img width="1000" height="570" width_o="1000" height_o="570" data-src="https://freight.cargo.site/t/original/i/0ccf8b78bcde3d67c5876ccc3fc7b9db67a0ae56f910ffcaf96ca09de072cdf2/Untitled-1000--570-px.gif" data-mid="152225754" border="0" src="https://freight.cargo.site/w/1000/i/0ccf8b78bcde3d67c5876ccc3fc7b9db67a0ae56f910ffcaf96ca09de072cdf2/Untitled-1000--570-px.gif" /> For my master’s thesis︎︎︎, this is project began as an attempt to collaborate with my 92-year-old grandmother, recasting the function of an heirloom to embody the process of co-creation across generations and the digital divide. I grew up not more than 10 minutes away from my grandmother’s house, but I didn’t step foot inside until my twenties. It’s complicated. <img width="1000" height="570" width_o="1000" height_o="570" data-src="https://freight.cargo.site/t/original/i/121e64076532820917ab1fb8a53d574b72331e18cdf39828707d7a9db1e3a031/Untitled-1000--570-px-1.gif" data-mid="152428131" border="0" src="https://freight.cargo.site/w/1000/i/121e64076532820917ab1fb8a53d574b72331e18cdf39828707d7a9db1e3a031/Untitled-1000--570-px-1.gif" /> Since crossing that threshold, we’ve been purging, clearing pathways, and resurfacing ephemera of decades past. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0474850719cbe5de91451c5fd7a85db604873cbc21bb7d512097d02b9fa45309/-Shrine-to-the-Past--Prayer-for-the-Future--2021.jpg" data-mid="152225901" border="0" src="https://freight.cargo.site/w/1000/i/0474850719cbe5de91451c5fd7a85db604873cbc21bb7d512097d02b9fa45309/-Shrine-to-the-Past--Prayer-for-the-Future--2021.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a33caa5bb1641c1631e7520dc988cba6d432a25fd223272d9d68ecb45918bb0f/Self-portrait-2021.jpg" data-mid="152226234" border="0" src="https://freight.cargo.site/w/1000/i/a33caa5bb1641c1631e7520dc988cba6d432a25fd223272d9d68ecb45918bb0f/Self-portrait-2021.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2ef9a12fe068ab9b461c94f6cbeb88ba1dc2b1ec3c260263a349b662923f66a9/globe2.png" data-mid="152227958" border="0" src="https://freight.cargo.site/w/1000/i/2ef9a12fe068ab9b461c94f6cbeb88ba1dc2b1ec3c260263a349b662923f66a9/globe2.png" /> Read about our exhibition in The Boston Globe︎︎︎ June’s ability to remember is deteriorating, prompting new urgency to piece together the remaining fragments. I found myself filling in the gaps from what I remember, recounting the details of her own lived experiences back to her; a process of transference. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6b372e4d229b5eb5040ac164490409e249075de52353f4b3bf08e1cdedc9b6ff/transference.jpg" data-mid="152428215" border="0" src="https://freight.cargo.site/w/1000/i/6b372e4d229b5eb5040ac164490409e249075de52353f4b3bf08e1cdedc9b6ff/transference.jpg" />From one day to the next, there would be new versions of her life, filled with improbable timelines and happier endings.&nbsp; StyleGAN AI generated images trained on old vernacular pictures of the home in which June grew up, The Three DeckerSometimes the very tools that were supposed to aid in the process of preservation worked against me, other times they revealed new layers. A butchered audio transcription https://simonesalvo.com/Energy-Exchange Tue, 23 Aug 2022 15:39:57 +0000 Simone Salvo https://simonesalvo.com/Energy-Exchange digital, for fun, interactiveEnergy Exchange <img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/565d0daf64aabdaba4a206ccb8dde632b2419b17da373892b905c4f3011e6e0c/energy-exchange-UX-1.png" data-mid="151117203" border="0" src="https://freight.cargo.site/w/675/i/565d0daf64aabdaba4a206ccb8dde632b2419b17da373892b905c4f3011e6e0c/energy-exchange-UX-1.png" /> <img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/517de27cd05f9001d28b50380d8c12b1e3344eac684a1ddf0b3fbba29510287b/energy-exchange-UX-3.png" data-mid="151117205" border="0" src="https://freight.cargo.site/w/675/i/517de27cd05f9001d28b50380d8c12b1e3344eac684a1ddf0b3fbba29510287b/energy-exchange-UX-3.png" /> <img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/62e851ea592c421b8c4c707f29ee31e445b4d47f76313d2f5f416e60e804b53c/energy-exchange-UX-2.png" data-mid="151117204" border="0" src="https://freight.cargo.site/w/675/i/62e851ea592c421b8c4c707f29ee31e445b4d47f76313d2f5f416e60e804b53c/energy-exchange-UX-2.png" /> A mobile web application envisioning what a constructive &amp; reciprocal corner of the internet might look like by inviting users to give and receive positive energy. Part messaging service, part creation tool, this project was made in response to online experiences, like social media, that can feel invasive and extractive. <img width="840" height="859" width_o="840" height_o="859" data-src="https://freight.cargo.site/t/original/i/fb11282edf31da2eb1d1529508913b20c28ec0d6c615d47bd2a043128ed17cb6/butterfly.png" data-mid="151117207" border="0" src="https://freight.cargo.site/w/840/i/fb11282edf31da2eb1d1529508913b20c28ec0d6c615d47bd2a043128ed17cb6/butterfly.png" /> <img width="1574" height="3414" width_o="1574" height_o="3414" data-src="https://freight.cargo.site/t/original/i/e09c53aca7d93c523aac9f67f2702dce59823695f15a9ad0400a548e71ad0e63/pineapple.png" data-mid="151117208" border="0" src="https://freight.cargo.site/w/1000/i/e09c53aca7d93c523aac9f67f2702dce59823695f15a9ad0400a548e71ad0e63/pineapple.png" /> <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/1dda91f8a4cd8879633b3c2e50a23a4c8de7762732ebabae3c29e7270f0fb51a/ladybug.png" data-mid="151117211" border="0" src="https://freight.cargo.site/w/512/i/1dda91f8a4cd8879633b3c2e50a23a4c8de7762732ebabae3c29e7270f0fb51a/ladybug.png" /> <img width="2272" height="1704" width_o="2272" height_o="1704" data-src="https://freight.cargo.site/t/original/i/c27bf7c4401a6acce32f44d70541a171c13dd071d44184c175c1c124417d1c06/moon_PNG36.png" data-mid="151117209" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/c27bf7c4401a6acce32f44d70541a171c13dd071d44184c175c1c124417d1c06/moon_PNG36.png" /> <img width="400" height="267" width_o="400" height_o="267" data-src="https://freight.cargo.site/t/original/i/9f263e88021e33dd38afa326eb99a29426bbfada60e7889b53e35dac93580577/birds.png" data-mid="151117210" border="0" src="https://freight.cargo.site/w/400/i/9f263e88021e33dd38afa326eb99a29426bbfada60e7889b53e35dac93580577/birds.png" /> <img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5a80e3eb53168f150d6643812c8d9e267918fe030f41a9ff9df8ced2b832ac27/energy-exchange-collage-2.png" data-mid="151117201" border="0" src="https://freight.cargo.site/w/675/i/5a80e3eb53168f150d6643812c8d9e267918fe030f41a9ff9df8ced2b832ac27/energy-exchange-collage-2.png" /> <img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ed17b75f96a65ec474a3ae0fdb60271448e4e3b18e5db89bb63a9ca4c2744a51/energy-exchange-collage-3.png" data-mid="151117202" border="0" src="https://freight.cargo.site/w/675/i/ed17b75f96a65ec474a3ae0fdb60271448e4e3b18e5db89bb63a9ca4c2744a51/energy-exchange-collage-3.png" /> <img width="675" height="1200" width_o="675" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fde4ce752b828d3c049ac639baae7f20cf6591578412c584490577efc84c4137/energy-exchangecollage1.png" data-mid="151117206" border="0" src="https://freight.cargo.site/w/675/i/fde4ce752b828d3c049ac639baae7f20cf6591578412c584490577efc84c4137/energy-exchangecollage1.png" /> The app enables visitors to respond to a text-based prompt with their own words and to create a collage by moving and scaling randomly generated visual assets. When they “send” their creation, it is saved and served to another user who opts to “receive” energy.