Launched in 2015 during the Paris Climate Conference, #Reframeclimate is an interactive public art campaign challenging stereotypical notions of climate change imagery and sparking conversation amongst passersby.
Each large-scale pasting contains an SMS prompt to engage further with the image. Users receive a phone call with audio of the photographer describing the story behind their image.
Magnum Foundation, Dysturb, Yale School of Forestry and Environmental Studies, NYU’s Interactive Telecommunications Program