Created social media content and templates implementing a new brand identity for Souk, a contemporary New York yoga studio launching a brick & mortar studio.
Without a budget for producing new images, I relied on visual material from the architectural plans and mood boards for the space to build anticipation in the period leading up to the opening of the new space. In a two-week countdown, I created a coherent visual flow for Souk’s new Instagram feed without locking the studio into a stale content rhythm, we left plenty of room for flexibility and spontaneity––like a good yoga practice!
I designed social templates for membership info, daily and weekly schedules, and additional standardized content like quotes and testimonials.
I got Souk ready to use their new identity and custom typeface by creating a workflow and content usecases that adhered to the guidenlines set out by Oder Design. I then made plug & play templates in Canva enabling non-designer team members to edit and update with condifence.